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Swiss watch brand Nove is all about finding calm amidst the constant pace of our day-to-day lives. With the recognition that time is constant but finite, it has engineered and designed a timepiece to slow down and appreciate each moment. For consumers, it’s refreshing for a watch to take the focus off of the product itself and place it back on what’s much more important: time and how we spend it.
The Craftsman
Nove’s Crafstman collection exemplifies this approach. It all starts with a completely redesigned case back, which moves the crown to the back of the watch instead of the side, completely rethinking how time is changed. The lack of a crown on the side of the case leaves a perfectly symmetrical case shape, letting the wearer appreciate the simplicity of the case’s geometry and the dial.
Because Nove cares less about telling time and more about living it, they’ve eliminated the seconds hand from the dial. This is an approach that iconic sports watches have also taken, refocusing attention on the watch’s dial, materials, and other components. On the Craftsman, the dial doesn’t disappoint: The smooth, soothing dial is simple but profound, giving the wearer the space to enjoy time.
Just as impressive, the Craftman’s case expertly integrates metal and wood into its construction, a unique blend of traditional and natural materials. It leaves the wearer contemplating the connection between oneself, time, and the natural world.
With no seconds hand to remind you of the time slipping away, the wearer is left enjoying the charms of the present, unconcerned with what they’ve left behind in the past or what the future may hold.
Technically, the watch stands up to the test: Inside ticks a Swiss quartz movement that will last six years. The robust stainless steel case provides 200m of water resistance, and a plethora of bracelet and strap options leave something for any style. The wood bezel adds an element that simply can’t be found on other watches.
For more, visit Nove.com.