Watch Brands

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Over the last half-century, many historic watch brands have consolidated into a few luxury goods conglomerates. Our guides help enthusiasts explore vintage and modern watches and the brands behind them.

 
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Watch Brands: Who Owns What

It’s a world of luxury brand conglomerates, so which brands are owned by what companies?

For Your Reference

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For Your Reference: The Tudor Ranger
For Your Reference: The Tudor Ranger

For Your Reference

In-depth with one of the most beguiling vintage watches there is.

For Your Reference: Zenith S.58
For Your Reference: Zenith S.58

For Your Reference

Everything you needed to know about the Zenith S.58 diver.

For Your Reference: Vacheron Constantin Reference 4072 Dial Variants
For Your Reference: Vacheron Constantin Reference 4072 Dial Variants

For Your Reference

Everything you need to know about the Vacheron Constantin vintage chronograph reference 4072.

For Your Reference: Rolex Air-King Reference 5500
For Your Reference: Rolex Air-King Reference 5500

For Your Reference

In-depth on the only King from the Crown.

For Your Reference: The Movado FB 95M (M95)
For Your Reference: The Movado FB 95M (M95)

For Your Reference

This is a study of Movado 95M chronographs, particularly those housed in François Borgel manufactured, water-resistant, 35.5mm cases.

Articles in the For Your Reference series aim to serve as a resource to collectors and would-be buyers of important vintage watch lineages.

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Rolex Guides

Going deep on the Crown.

Featured
How (and How Not) to Invest in Watches
How (and How Not) to Invest in Watches
The Best Everyday Watches in 2022
The Best Everyday Watches in 2022
Bringing back the dress watch: 4 brands dressing down the dress watch
Bringing back the dress watch: 4 brands dressing down the dress watch
Six of the most intriguing missing watches
Six of the most intriguing missing watches
The 10 biggest watches to sell at auction in 2021
The 10 biggest watches to sell at auction in 2021
An introduction to coin watches
An introduction to coin watches
Rolex and the return of 'sports elegance'
Rolex and the return of 'sports elegance'
Breaking: Rolex AD sued for racketeering and fraudulently selling hot models to the grey market
Breaking: Rolex AD sued for racketeering and fraudulently selling hot models to the grey market
A Rolex is still a Rolex
A Rolex is still a Rolex
Kanye West: Bonafide watch collector
Kanye West: Bonafide watch collector
True Dome: Staying true to your vintage Rolex
True Dome: Staying true to your vintage Rolex
Rolex, Patek, and a new era of neo-vintage collectibility
Rolex, Patek, and a new era of neo-vintage collectibility
Rolex Submariner: What to know before buying your first vintage Submariner
Rolex Submariner: What to know before buying your first vintage Submariner
Rolex Explorer reference 14270: A neo-vintage classic
Rolex Explorer reference 14270: A neo-vintage classic
What is a 'gilt' dial?
What is a 'gilt' dial?
What to know about the Rolex Commando
What to know about the Rolex Commando
The Rolex Veriflat, and why it's a watch to pay attention to
The Rolex Veriflat, and why it's a watch to pay attention to
Six great, affordable vintage Rolex watches
Six great, affordable vintage Rolex watches

Tudor Guides

Grand Seiko

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Collecting the Grand Seiko 62GS
Collecting the Grand Seiko 62GS
Two Watch Collection: Grand Seiko 62GS and 'Spring' SBGA413
Two Watch Collection: Grand Seiko 62GS and 'Spring' SBGA413
grand seiko 62gs
Seiko's Grammar of Design: The Art of Impermanence
Vintage Grand Seiko: A Brief History
Vintage Grand Seiko: A Brief History